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Allen Stafford

Going Viral: Five Content Categories That Increase Your Chances

Going Viral, the New Black

7 min readApr 26, 2021

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Going Viral: Five Content Categories That Increase Your Chances

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Allen Stafford

Does Your B2B Company Measure up to Marketing Excellence?

Marketing in many B2B firms is often lackadaisical at best. However, B2B marketing should not be half-hearted, especially in today’s…

2 min readMar 9, 2021

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Does Your B2B Company Measure up to Marketing Excellence?

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Allen Stafford
in
Marketing Binder

CREATING ENGAGING VIDEOS AND THEIR OPTIMAL LENGTH

The Web — A Visual Medium and Engaging Videos

6 min readMar 4, 2021

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CREATING ENGAGING VIDEOS AND THEIR OPTIMAL LENGTH

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Allen Stafford
in
Marketing Binder

FOUR SKILLS MARKETERS NEED TO THRIVE AFTER COVID-19

A Changing Employment Landscape

5 min readMar 2, 2021

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FOUR SKILLS MARKETERS NEED TO THRIVE AFTER COVID-19

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Allen Stafford
in
Marketing Binder

Catapult Your Sales by Setting the Right Facebook Ad KPIs

Measuring Facebook Ad KPIs

9 min readFeb 10, 2021

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Catapult Your Sales by Setting the Right Facebook Ad KPIs

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Allen Stafford
in
Marketing Binder

Nine Elements That Help Boost Your eCommerce Website Credibility

Consumers and Website Credibility

4 min readFeb 5, 2021

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Nine Elements That Help Boost Your eCommerce Website Credibility

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Allen Stafford
in
Marketing Binder

Five Common Digital Marketing Channels and How They Are Used to Engage Customers

Digital marketing, to many small business owners and B2B leaders, is still something of an enigma. They acknowledge its existence and…

8 min readJan 28, 2021

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Silhouette of business people with digital marketing overlay

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Allen Stafford
in
Marketing Binder

Four Skills Marketers Need To Thrive After COVID-19

A Changing Employment Landscape

5 min readJan 26, 2021

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Four Skills Marketers Need To Thrive After COVID-19

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Allen Stafford

Allen Stafford

Allen Stafford is an author, educator, and marketing professional with 20-years of experience in marketing products and services for B2B and B2C companies.

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